Level 4 headings are sub-subheadings (headings under subheadings).Level 1 headings are titles of webpages or titles of chapters in a book or printed report.Heading levels include main titles, headings and subheadings: Keep each section concise and use headings to chunk information so it works well on screen for the user. The hierarchical structure shows users how topics fit together.Ī clear and logical heading hierarchy shows readers where to find information and how important it is. Heading hierarchy is the relationship between main headings and subheadings. Write a heading starting with the main keywords Organise heading levels in a logical order It also helps search engines find your content. Frontloading makes it easier for people to assess the heading’s relevance – either on a web page or in search results. Using keywords at the start of a heading is called ‘frontloading’. These might be the only words someone reads to decide whether to continue to scan the page or to read the text. Pay special attention to the first 2 or 3 words. The keywords should relate to the main content below the heading. Others who use screen readers might generate a list of headings for quick navigation. If they use assistive technologies, they might use the tab key to read from heading to heading. People scan-read headings to know the relevance of the content. Start headings and subheadings with keywords that help people to make a connection. They have to read the whole heading before finding relevant keywords. Starting a heading with ‘why’, ‘how’ or ‘what’ makes it slower for the user to read. Using questions pushes your main idea towards the end of the heading. They might also suggest that you have too many ideas in a section. Longer headings are more difficult to read and can be confusing. Write headings that are no more than 70 characters (including spaces). More information Use fewer than 70 characters If the information isn’t relevant, move it or rewrite the heading. Only include information in the section that is relevant to the heading. Don’t use empty words or phrases (for example, ‘more’ or ‘related information’). Use words that accurately describe the content. This helps users find and use content in search results and on social media.
Write headings that tell the user what is in the content below it.
Web Content Accessibility Guidelines success criteria: Use the same navigation elements consistently across services. Make sure all users can navigate through all content in the intended order, regardless of the technology they are using.Clearly describe the topics or the following section in the headings. Organise content with a clear structure using section headings.This is the first topic a screen reader user will hear and should align with the first heading on the page. I can find and navigate the content and determine where I am on the webpage.
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